Experiential Marketing Manager, Global Experiences

We're seeking an experiential marketer to join our Global Experiential + Industry Marketing team, focusing on leading, developing and executing immersive physical and digital brand experiences across consumer and retail events. As an Experiential Marketing Manager on the Global Experiences team, you will lead a strategy and execution supporting Meta's priorities and product launches with an understanding of established and emerging technologies, focused around our AI, Wearables and mixed reality Reality Labs portfolios. This creative thinker will deliver experiences that break through the noise and showcase our brand, innovative products and represent our mission to connect people in meaningful ways. You will come to the table with established expertise in driving relevant experiences, partnerships, and have a background working with technology, rooted in strategy and exemplified leadership skills.

Experiential Marketing Manager, Global Experiences Responsibilities:

• Own and develop experiential marketing strategies for global events and activations centered around Meta's Reality Labs portfolio, while delivering against key performance indicators with measurable results
• Lead and drive highly nuanced cross-functional projects, events and experiences
• Partner closely with production agencies, creative agencies and industry to bring strategic concepts to life
• Drive holistic experiential marketing strategies aligning to Meta's product goals
• Work with Decision Science team to define and report measurement metrics
• Manage marketing and experiential budget in close collaboration with finance and planning partners
• Lead long-range planning, identify new opportunities, select and manage partners, vendors, contractors and other resources to achieve business objectives while delivering on budget
• Position includes frequent travel
  
  

Minimum Qualifications:

• 8+ years of marketing experience, with a focus on experiential marketing and events
• Demonstrated experience producing successful large-scale events and experiential activations
• Experience developing and producing innovative hybrid, multi-channel experiences
• Proven experience aligning and driving cross-functional teams against goals and objectives
• Direct experience managing business-to-consumer or business-to-business experiential programs
• Executive leadership presence and experience interfacing with all levels across communications and presentations
• Problem solving skills, strategic thinker and demonstrated leadership skills
  
  

Preferred Qualifications:

• Experience in tech hardware, marketing technology, retail or media industry
• Well established network of agency, partner, and vendor relationships
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

$122,000/year to $176,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.