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Senior Manager, Lifecycle Marketing

New York, New York, United States
The Company
Metropolis is an artificial intelligence company that uses computer vision technology to enable frictionless, checkout-free experiences in the real world. Today, we are reimagining parking to enable millions of consumers to just "drive in and drive out." We envision a future where people transact in the real world with a speed, ease and convenience that is unparalleled, even online. Tomorrow, we will power checkout-free experiences anywhere you go to make the everyday experiences of living, working and playing remarkable - giving us back our most valuable asset, time.
 
 
The Role

We are seeking a strategic and results-oriented Senior Manager of Lifecycle Marketing to build and lead a comprehensive, lifecycle CRM program for our 12M+ Members from scratch. This pivotal role will be responsible for developing and implementing a strategy to drive consumer loyalty, engagement, and revenue through personalized email, text, push and targeted promotional programs. You will be instrumental in building the tools, lists, and creative needed to create a thriving and data-driven Lifecycle marketing program for our Members and to a smaller extent, for real-estate client prospects on the B2B side of our business. 

Responsibilities

  • Design and implement a comprehensive, national lifecycle program strategy aligned with company goals
  • Build the foundational infrastructure, including CRM tools, databases, and segmentation strategies, with a focus on national scalability
  • Brief creative and implement campaigns that drive specific objectives, always keeping the brand top of mind when crafting and approving messaging
  • Plan and execute national promotional programs that drive revenue and engagement, while effectively managing budgets and resources.
  • Analyze program performance and leverage data insights to identify trends, regional variations, and opportunities for optimization across all markets
  • Collaborate with cross-functional teams including creative, legal, sales, product and partnerships to ensure seamless program execution and driving action
  • Track and analyze KPIs to measure program effectiveness across regions and nationally, and generate reporting and dashboards to communicate insights and trends to senior leadership
  • Utilize A/B testing and AI tools to optimize marketing campaigns nationally and regionally
  • Build and lead a high-performing team of CRM managers, marketing professionals, and/or agency resources while fostering a collaborative, data-driven culture across the MarCom team

Qualifications 
  • Proven experience in building and managing lifecycle programs as part of a growth oriented team.
  • Strong understanding of CRM platforms and marketing automation tools, with experience in national implementations.
  • Expertise in data analysis and reporting, with the ability to interpret data.
  • Strong project management and organizational skills, with the ability to manage complex national initiatives.
  • Excellent communication and interpersonal skills, with the ability to collaborate with diverse teams across the country.
  • Ability to thrive in a fast-paced and dynamic environment, with a focus on national strategy.
  • Experience with customer segmentation and list building
  • Experience in national email marketing campaigns.
  • Experience with SQL and data visualization tools
 
When you join Metropolis, you’ll join a team of world-class product leaders and engineers, building an ecosystem of technologies at the intersection of parking, mobility, and real estate. Our goal is to build an inclusive culture where everyone has a voice and the best idea wins. You will play a key role in building and maintaining this culture as our organization grows. The anticipated base salary for this position is $150,000.00 to $180,000.00 annually. The actual base salary offered is determined by a number of variables, including, as appropriate, the applicant's qualifications for the position, years of relevant experience, distinctive skills, level of education attained, certifications or other professional licenses held, and the location of residence and/or place of employment. Base salary is one component of Metropolis’s total compensation package, which may also include access to or eligibility for healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, basic life insurance, a lucrative stock option plan, bonus plans and more. 
 

#LI-AR1 #LI-Hybrid 

Join us in making a difference as we build our future. Metropolis is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. Metropolis prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

 

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