Job Overview
We are seeking a strategic and compassionate Social Media Manager to lead our social media efforts and elevate our voice in the digital space. This individual will be responsible for creating and executing thoughtful, engaging, and educational content across platforms that reflects our commitment to patient outcomes, safety, and healthcare abundance.
The ideal candidate is up to date on all social media trends, passionate about healthcare, who understands how to connect within the healthcare ecosystem, patients, caregivers, and technical professionals while navigating the sensitive nature of medical communication with accuracy and empathy.
Key Responsibilities
Strategy & Planning
Develop and manage a comprehensive social media strategy tailored to the healthcare space.
Define and track KPIs that measure audience engagement, patient education impact, and brand sentiment.
Stay up to date with regulatory guidelines (e.g., HIPAA) and social trends to ensure compliance and relevance.
Qualifications
Bachelor’s degree in Marketing, Communications, Public Health, or related field.
3–5 years of experience managing social media, preferably in healthcare.
Deep understanding of social media strategy within a regulated environment.
Exceptional writing and editing skills, with a tone that is clear, empathetic, and responsible.
Proficiency in tools such as Hootsuite, Sprout Social, Adobe Suite, or equivalent platforms.
Familiarity with HIPAA and healthcare communication standards.
Preferred Skills
Experience in healthcare.
Familiarity with influencer marketing or social media partnerships.
Knowledge of SEO, web traffic metrics, and content marketing strategies.
