The Field Marketing Manager for ASEAN will be responsible for planning, executing, and measuring marketing programs to support sales goals and accelerate pipeline growth. This role requires a combination of strategic thinking, creativity, and hands-on execution. The ideal candidate will have experience in B2B marketing, excellent project management skills, and a strong understanding of the ASEAN market.
It is a fixed-term one-year contract.
Key Responsibilities:
- Marketing Strategy and Planning:
- Develop and execute the field marketing strategy for the ASEAN region in alignment with global and regional marketing goals and objectives.
- Collaborate with the sales leaders and team to identify TAM, target accounts and create account-based marketing (ABM) programs.
Campaign Development and Execution:
- Design and implement multi-channel marketing campaigns, including digital marketing, email marketing, events, webinars, social media and content marketing.
- Localize global campaigns to resonate with the ASEAN market, ensuring cultural and language appropriateness.
Event Management:
- Plan and manage regional events such as conferences, trade shows, workshops, and webinars.
- Coordinate logistics, vendor management, and promotional activities to ensure successful event execution.
Sales Enablement:
- Provide the sales team with marketing materials, lead intelligence, and support to help them achieve their targets.
- Develop and maintain a library of regional case studies, success stories, and other sales collateral.
Partnerships and Alliances:
- Work with strategic partners, resellers and alliances to co-market solutions and drive joint go-to-market initiatives.
- Identify and cultivate relationships with key influencers and industry organizations in the region.
Analytics and Reporting:
- Measure and analyze the effectiveness of marketing campaigns and activities, providing regular reports to stakeholders.
- Use data-driven insights to optimize marketing programs and improve ROI.
Budget Management:
- Manage the regional marketing budget, ensuring efficient allocation of resources to maximize impact.
- Track and report on marketing expenditures, ensuring alignment with budgetary guidelines.
Public Relations (PR)
- Work with a PR agency to develop and maintain relationships with key media outlets, journalists, and influencers in the technology and data analytics space.
- Work with corporate PR teams and external PR agencies to craft compelling press releases, bylines, and media pitches.
- Proactively identify opportunities for thought leadership and executive visibility, including interviews, guest articles, and speaking engagements.
- Monitor media coverage and manage press clipping and reporting processes.
Analyst Relations (AR)
- Build and nurture relationships with industry analysts, ensuring Dataiku is top-of-mind for key reports and evaluations.
- Coordinate and manage analyst briefings, inquiries, and research engagements.
- Coordinate with Subject Matter Experts to present compelling presentations, case studies, and collateral tailored for analysts.
- Track industry trends and feedback from analysts to inform marketing strategies and product positioning.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 10+ years of experience in B2B SaaS field marketing, preferably in the technology sector.
- Proven track record of developing and executing successful marketing campaigns and events in South ASEAN.
- Strong understanding of the South ASEAN market, including cultural nuances and business practices.
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Proficiency in digital marketing tools and platforms, such as marketing automation, CRM, and analytics software.
- Strong interpersonal and communication skills, with the ability to work effectively across teams and with external partners.
- Ability to travel within the Asia Pacific region for regional meetings and Europe once a year.
