Ad Creative Strategist (Paid Social)
Hey! We're The Rundown, the world's largest AI community. We inform millions of people around the world about everything going on in AI, why it actually matters, and how you can apply it to your work and life.
Since launching in January 2023, our flagship daily newsletter and social media channels engage with millions of people each day, and our AI University gets hands-on and educates thousands of members how to use the tools that are quickly becoming a part of daily work.
Our mission is to help 1 billion people work faster using AI and contribute to a more productive society. If you share our passion, we'd love to chat! ❤️
About the role
As our Ad Creative Strategist, you will be full-time focused on building, testing, and iterating ad creatives as we scale Facebook (Meta) ads. This role is creative-first, research-heavy, and performance-driven, you’ll be responsible for generating winning angles, hooks, and creative concepts, then iterating based on what the data says.
Bonus points if you can also jump into Ads Manager and understand optimization, but the core of this role is creative output and iteration velocity.
Key Responsibilities
- Own the creative pipeline for Meta ads: ideas → briefs → scripts → concepts → iterations
- Produce and iterate creatives weekly (UGC style, statics, motion, direct-response edits, hooks, angles)
- Run competitor research and maintain a “swipe file” of angles, offers, and creative patterns
- Work closely with Growth team to review performance and decide what to iterate next
- Write or refine ad copy, hooks, and messaging to match the angle and audience segment
- Build a repeatable creative testing system so winners scale and fatigue is managed
- (Bonus) Help run or optimize Meta campaigns and understand what makes creative perform
Our ideal candidate
- Has proven experience creating direct-response ad creatives (Meta experience strongly preferred)
- Understands performance creative at a deep level (hooks, angles, pacing, fatigue, iteration)
- Research-obsessed: you actively study competitors and market behavior
- Comfortable using data to make creative decisions (not just opinions)
- Can move fast and ship a high volume without sacrificing quality
- Bonus: experience running Meta ads, reading ad account data, and optimizing campaigns
- Excited about AI and knows how to translate the value into compelling, non-hype creative
What we offer
- Be a key part of a leading global AI media and education company, shaping the future of AI implementation and impacting millions of businesses, entrepreneurs, investors, creators, and tech professionals.
- A fast-paced work environment surrounded by a team excited and passionate about the future of AI.
- Free and early access to AI tools before public launch.
- Free access to The Rundown AI University.
- Substantial growth opportunities in the role and within the company.
- Competitive compensation and a flexible schedule.
Location
- Fully remote.
- Our team members live in Canada, USA, UK, Switzerland, and more.
How to apply
Apply here
