Alexander Riezebeek

Skills

Creative Direction
Strategy to Delivery
Directing All Creative Media Output
Brand / Content / Product Marketing Branded Content Development
Leading & Presenting to CCOs
Emerging Platforms (YouTube, CTV, AI) Helping Clients Innovate across YouTube, CTV and the AI Landscape
Creative Platform Development
Emerging Platform Messaging
YouTube and OLV Optimization
Creative AI Integration (Product & Process) Driving YouTube & Display Revenue
Creative Campaigns
Concepting & Captaining Campaigns
Strategic Campaign & Messaging Planning
Copy Development
Copywriting (B2B & B2C)
Client Management
Managing Client Relationships
Supporting Large YouTube Clients
People / Project Leadership
Leading Small & Large Creative Teams Collaborating with ECDs and CCOs
Training & Coaching
Developing Proactive Sustainable Growth Projects Design Thinking Facilitator

About

Creative Director & Emerging Platform Specialist with 13+ years’ experience in the creative industry, driving growth and innovation for iconic brands in NYC and Amsterdam, including 8+ years as a Creative Director at multinationals (Google, Nomads, Mekanism).

Passionate about using creativity and storytelling to inspire, engage, and empower audiences across digital, experiential and emerging media platforms for USA, global, and EMEA clients.

Have collaborated with major clients, including HBO, Netflix, Booking.com, Corona Extra, Ben & Jerry’s, Nasdaq, Converse, IKEA and Airbnb. Also, have extensive agency work (Anomaly, Grey, Walrus).

Bilingual (Dutch, English).