Berj Kazanjian

Skills

Quantitative & Qualitative Research ∙ B2B & B2C ∙ UX & User Research ∙ Business Development ∙ Media & Market Planning ∙ Product Management ∙ Leadership, Coaching, & Mentoring ∙ Ad, Content, & Brand Testing ∙ Sales Presentations ∙ Storytelling ∙ Digital & Social Media ∙ Consumer Segmentation ∙ Predictive Modeling ∙ Business Insights ∙ Syndicated Study Analysis ∙ Consumer Insights ∙ Competitive Insights ∙ Strategic & Tactical Business ∙ Strategic Planning, Budgeting & Project Management ∙ AI

About

As a seasoned marketing and research executive with a passion for driving revenue growth, I bring a unique blend of expertise in consumer insights, media analytics, and business development. Over the years, I've honed my ability to turn complex data into actionable strategies that elevate ad sales, affiliate sales, and integrated marketing efforts. My experience spans leading high-performing research teams and deploying innovative, AI-driven tools that optimize programming, sales, and marketing strategies. I thrive on anticipating trends, inspiring my team, and consistently delivering results that exceed expectations.

I’ve had the privilege of working on both domestic and international stages, managing research and strategic initiatives across global markets. My leadership journey includes building and mentoring cross-functional teams that have delivered significant business outcomes, from launching new digital platforms to optimizing media and market planning efforts. My management style is collaborative and results-driven, with a strong focus on nurturing talent, driving innovation, and achieving measurable growth. Whether it's leading strategic insights for major networks or advising on global media strategies, I am committed to making an impact and helping businesses thrive in a dynamic media landscape.