Lekeshia Danielle Baldwin

Digital Strategy - Marketing - Organic Search/SEO - Operations

Raleigh, North Carolina, United States

Skills Technical Skillset:
Web Development: Baldwin has extensive experience in web development, including working with WordPress, PHP, HTML, CSS, and JavaScript. Her roles have involved everything from conceptualizing and managing the full lifecycle of web development projects to hands-on development of WordPress websites, themes, and plugins.
CMS Platform Development: She has specialized in CMS (Content Management System) platform development, particularly with WordPress and Expression Engine, focusing on creating dynamic and responsive web experiences. This includes leading the design and planning of new web functionalities, database and application framework improvements, and employing advanced development techniques such as Object-Oriented Programming in PHP and AJAX integrations.
Front-End Technologies and Server-Side Scripting: Baldwin demonstrated proficiency in both front-end technologies and server-side scripting, effectively managing databases and adhering to best practices in web security. This includes developing engaging and functional web applications leveraging HTML, CSS, JavaScript, and integrating open-source solutions.
Testing and Quality Assurance: She has conducted rigorous testing to ensure cross-browser compatibility and quality assurance to uphold high standards of reliability and performance in web applications.
Marketing Skillset:
Content Strategy & SEO Optimization: Baldwin has a strong background in content strategy and SEO optimization. This involves conducting comprehensive content audits, developing strategies to ensure website content remains accurate and relevant, and aligning content with the organization's messaging.
Digital Marketing & Brand Engagement: Her experience extends to digital marketing and brand engagement, where she has collaborated with marketing teams to ensure messaging is accurately translated into high-quality web themes and content.
Analytics & User Experience Enhancement: Baldwin has worked on enhancing user experience through innovative design and functionality improvements, ensuring intuitive navigation and accessibility. She has also stayed abreast of industry trends and best practices in web management and user experience, applying these insights to drive continuous improvement.

Skills:
Strategic planning
Team leadership
Budget management
Policy development
Staff training
Performance optimization
Cross-functional collaboration
Program evaluation
Research expertise
Technical proficiency
Communication skills
Problem-solving
Organizational ability
Time management

Experience:
Nonprofit management
Program coordination
Community outreach
Event planning
Volunteer recruitment
Grant writing
Fundraising efforts
Data analysis
Report generation
Stakeholder engagement
Educational programming
Curriculum development
Academic counseling
Tutoring services

Knowledge:
Healthcare systems
Educational methodologies
Nonprofit sector insights
Public health principles
Mental health awareness
Social justice issues
Environmental sustainability
Cultural competency
Ethical guidelines
Legal frameworks

About Hello,

I hope this email finds you well. My name is L. Danielle Baldwin, and I am reaching out to introduce myself as a seasoned professional actively seeking new opportunities in web development, creative and technical writing, marketing, and operations management. With over 25 years of experience in these domains, I am eager to explore roles that leverage my diverse skill set, particularly in remote settings.

My journey has been enriched by significant remote work experience, spanning over 6 years, which has honed my ability to deliver exceptional results in virtual environments. I am open to occasional travel for company events or meetings as needed.

A glimpse into my expertise reveals a robust background in:
- Web Development: Crafting user-centric digital experiences.
- Writing: Adept at both creative and technical narratives.
- Marketing: Developing and executing comprehensive strategies.
- Operations Management: Streamlining processes for efficiency and growth.

I am particularly interested in roles that offer the flexibility of remote work, aligning with my longstanding experience in virtual collaboration. My LinkedIn profile [https://linkedin.com/in/ldbaldwin](https://linkedin.com/in/ldbaldwin) further showcases my career achievements and the breadth of my experience across various industries.

I am available for interviews with a 24-hour notice and can commence in a new role immediately, ensuring a seamless transition and minimal downtime for your clients.

I have attached the extended version of my resume for your consideration and would be grateful for the opportunity to discuss potential roles that align with my expertise. Thank you for your time and consideration.

Warm regards,

L. Danielle Baldwin
LDBaldwin@gmail.com
https://linkedin.com/in/ldbaldwin
919-520-8244