Tina Saul

Skills

Generative AI strategy, platform-native storytelling, digital content innovation, AI-augmented workflows, strategic framework design, trend forecasting and cultural insight, cross-functional team leadership, agile and scaled content operations, creative automation and performance optimisation, executive stakeholder engagement, paid and organic social strategy, measurement, attribution and A/B testing, digital transformation leadership, creative direction for emerging tech

About

Strategic digital leader blending creativity, culture, and technology to drive content innovation that delivers. I help brands and teams unlock the power of generative AI, turning big vision into practical systems that scale. From reshaping storytelling for platforms to building AI-augmented content workflows, I’ve led transformation at Meta, Jaguar Land Rover, Aldi, and more. Whether it’s designing frameworks, accelerating iteration cycles, or championing human-centred automation, I bring clarity, bold thinking, and real commercial impact to every challenge.