Vaughn Aldredge

Skills

User-centered Design, Lean UX, Product Design, User Experience Design, Design Thinking, Human Computer Interaction, UX Research, Generative AI Tools, Gemini, Anthropic Claude, ChatGPT, Design Research, Wireframing , Prototyping, Usability Testing, Product Development, User Interface Design, Interaction Design, Information Architecture , Mobile Application Design, Web Application Design, Figma, Sketch App, Adobe Creative Suite, Illustrator, Photoshop, Graphic Design , Art Direction, Design Leadership, Design Team Coordination, Branding & Identity, Brand Personality, Mobile Design, Software Design, Web Design, Application Design, Agile Methodologies

About

Principal Product/UX designer based in Portland, OR, with over 26 years of experience working in both tech startups and large technology companies. Focused on providing simple solutions to complex user problems. Experience working in machine learning and analytics products, e-commerce, fintech, telecommunications, and real estate—for both mobile and web.

Specialties: user experience, design leadership, brand development, contextual research, prototyping, visual design, interaction design, information architecture, user delight.

Key accomplishments:
• Created the foundational designs for the concept of 3rd party sales on Amazon.com
• Production design for the original 1-page checkout experience on the web (at Amazon)
• Designed one of the original mobile web-search products (pre smart phones)
• Designed the original seller store-front experience on the web (at Amazon)
• Created the template for major partner integrations at Amazon
• Designed the complete concept of a location based services platform for HERE technologies