About the role
We are looking for a campaign-focused ABM marketer to orchestrate cohesive marketing initiatives across our various lines of business and market segments. In this role, you'll design and execute comprehensive campaign strategies that align with different vertical priorities while working closely with channel owners and program leads to drive rapid execution. You'll be responsible for creating unified narratives that resonate across enterprise and startup segments, coordinating multi-channel campaigns, and ensuring consistent messaging across our product portfolio. The ideal candidate has a strong background in B2B marketing, with experience in both ABM and growth marketing strategies.
Responsibilities:
- Design and orchestrate comprehensive ABM campaign frameworks that can be quickly adapted across different verticals and products while maintaining message consistency
- Develop quarterly campaign roadmaps that align with go-to-market priorities, ensuring coordinated execution across different segments and channels
- Partner with creative teams, channel owners and program leads to rapidly execute campaigns, providing clear campaign briefs, assets, and success metrics
- Extend and adapt foundational product marketing messages and basic assets into fully-developed, segment-specific campaign materials - including creating slides, email copy, social content, and sales enablement materials with minimal guidance
- Build and manage a campaign calendar that balances different product lines and target segments, ensuring resources are allocated effectively
- Coordinate with Sales leadership to ensure campaigns directly support pipeline goals and account prioritization strategies
- Establish campaign measurement frameworks that track performance across different segments and channels
- Design modular campaign components that can be quickly adapted for different verticals while maintaining quality and personalization
You may be a good fit if you:
- Have 5+ years of B2B marketing experience, with demonstrated success in designing and executing large-scale, multi-segment campaigns
- Have proven experience in orchestrating concurrent campaigns across different business lines and target segments
- Excel at creating scalable campaign frameworks that can be customized for different verticals while maintaining efficiency
- Possess strong project management skills with experience coordinating multiple stakeholders and channel owners
- Are experienced in rapid campaign execution while maintaining quality and measurement standards
- Have deep expertise in marketing operations tools and can quickly set up campaign tracking across different channels
- Demonstrate strong analytical skills to measure and optimize cross-channel campaign performance
Deadline to apply: None. Applications will be reviewed on a rolling basis.
