About the role
As a Marketing Insights & Research Manager at Anthropic, you will be part of a team driving data-informed decision making across all brand marketing initiatives. You will be a key member of a comprehensive insights practice that combines rigorous research methodologies with strategic business acumen to unlock deep understanding of our audiences, markets, and the evolving AI landscape. You'll be a trusted advisor to brand marketing, performance marketing and comms leaders, asking the critical questions and providing insights that shape how we communicate Anthropic’s unique positioning in the market and commitment to building safe, reliable AI systems.
As we navigate the rapidly evolving AI industry, you'll need to balance long-term strategic thinking with the agility to deliver actionable insights quickly. You will be responsible for scoping, planning and managing qualitative and quantitative research projects and delivering keen insights that help marketing do what they do best: building Anthropic’s brand presence and driving awareness for Claude. This role requires someone who can build robust and rigorous research plans while also being scrappy enough to execute rapid-fire testing when business needs demand it.
Responsibilities:
- Define and execute a comprehensive marketing research roadmap that supports Anthropic's growth objectives and deepens understanding of AI adoption patterns
- Design, implement, and manage longitudinal studies and brand tracking programs to monitor market perception, competitive positioning, and user sentiment over time
- Establish rapid-response research capabilities for quick-turn message testing, concept validation, and campaign optimization
- Lead both quantitative and qualitative research initiatives, selecting the most appropriate methodologies for each business question
- Partner with business leaders to translate business challenges into actionable research questions
- Manage relationships with external research vendors and agencies while developing internal research capabilities
- Present compelling, strategic insights to executives and cross-functional teams, connecting research findings to business implications
- Collaborate with product, policy, marketing and communications teams to ensure research insights inform decision-making across the organization
- Stay ahead of industry trends and emerging research methodologies, particularly those relevant to AI and technology adoption
You may be a good fit if you:
- Have 7+ years of experience in marketing research, consumer insights, or related fields
- Have expertise across multiple research methodologies including advanced quantitative techniques, qualitative approaches, and mixed-methods research
- Have proven experience designing and managing longitudinal studies, brand trackers, and other complex research programs
- Are skilled at rapid research execution and know when to prioritize speed versus depth
- Have exceptional strategic thinking abilities and can identify the underlying questions that drive business success
- Are an influential communicator who can present complex research findings in compelling, actionable ways to senior executives
- Have experience working in fast-paced, high-growth technology environments
- Can balance long-term strategic planning with immediate business needs
- Are comfortable with ambiguity and can thrive in an evolving industry landscape
Strong candidates may also have:
- Experience researching emerging technologies, AI, or other complex technical products
- Expertise in advanced analytics, statistical modeling, or data science techniques
- Experience with global or multi-market research programs
- Knowledge of research ethics and privacy considerations, particularly relevant to AI applications
- Academic background in psychology, sociology, market research, or related fields
- Experience with behavioral research and understanding technology adoption patterns
- Track record of translating research insights into measurable business outcomes
