About the role
As a Strategy & Operations Manager for Brand Marketing at Anthropic, you will be part of the operational backbone that enables our brand team to scale efficiently while maintaining strategic alignment and budget oversight. You'll work at the intersection of strategy, operations, and analytics to build scalable processes, manage budgets, and optimize our brand marketing efforts as we introduce Claude and Anthropic to the world.
In this role, you'll partner closely with our Brand Marketing team, Performance Marketing, Creative Studio, Finance, Legal, and external agencies to streamline operations and enable data-driven decision making. You'll be responsible for building processes from scratch, managing annual planning and budgets, and helping create the operational framework that allows our brand team to focus on what they do best: building Anthropic's brand presence and driving awareness for Claude.
Responsibilities:
- Manage budget planning, forecasting, and management for brand marketing initiatives, ensuring optimal allocation of resources across campaigns and programs
- Design and implement scalable processes and workflows that enable the brand marketing team to operate efficiently as we grow
- Build comprehensive analytics and reporting systems to measure brand marketing performance and provide actionable insights to stakeholders
- Coordinate cross-functional projects across Brand Marketing, Performance Marketing, Creative Studio, Finance, Legal, and external agency partners
- Support strategic planning initiatives by providing data analysis, market insights, and operational recommendations
- Develop and maintain relationships with Finance and other key stakeholders to ensure alignment on budget allocation and resource planning
- Create and manage project timelines, resource allocation, and deliverable tracking across multiple concurrent brand campaigns
- Establish KPIs and measurement frameworks to assess the effectiveness of brand marketing investments and initiatives
- Drive operational excellence by identifying inefficiencies and implementing solutions that improve team productivity and campaign outcomes
You may be a good fit if you have:
- 7+ years of experience in marketing operations, business strategy, or related roles in high-growth technology companies or consumer brands
- Strong analytical skills with proven experience in budget management, forecasting, and annual planning processes
- Demonstrated track record of building and scaling operational processes from scratch in fast-paced, ambiguous environments
- Experience with marketing technology stacks, analytics platforms, and project management tools
- Background in brand marketing or consumer marketing, with understanding of campaign development and execution
- Excellent cross-functional collaboration and stakeholder management skills, with ability to influence without authority
- Data-driven approach to problem-solving with ability to translate analytics into actionable business insights
Strong candidates may also have:
- Previous experience at consumer brands or companies with strong brand focus
- Familiarity with marketing measurement and attribution methodologies
- Certifications in marketing technology platforms or project management
- Experience in startup environments with rapid scaling requirements
What makes this role exciting:
You'll play a critical role in shaping how Anthropic tells its story to the world, building the operational foundation that enables our brand team to create compelling campaigns that differentiate Claude in the market. This is an opportunity to work at one of the most important companies in AI, helping to build brand awareness for technology that has the potential to transform how humans interact with AI systems.
You'll have the chance to build processes and systems from the ground up, working closely with a talented brand marketing team and gaining exposure to all aspects of brand building at a frontier AI company. As we grow, there will be significant opportunities for leadership and team building, with the potential to expand your scope across the broader marketing organization.
