About the role
We're looking for a Brand Marketing Manager to help position Claude as the preferred AI choice for sophisticated problem solvers—enterprise decision-makers and power users who demand more from their tools. This role sits at the intersection of brand strategy, product storytelling, and cultural leadership, translating Claude's technical capabilities into emotionally resonant narratives that drive both brand preference and business outcomes.
You'll work across our highest-impact brand initiatives—from major campaigns to planned tentpole moments that assert our narrative in critical windows. You'll partner closely with product, enterprise, and creative teams to ensure every brand touchpoint reinforces our positioning while driving tangible enterprise pipeline acceleration.
What You'll Do:
Shape the Overarching Claude Brand Story:
- Lead the development of Claude's overarching product narrative framework - the foundational story that connects technical capabilities to human impact across all audiences
- Craft compelling proof points that substantiate our positioning with concrete, emotionally resonant examples
- Translate complex AI capabilities into clear, differentiated brand narratives that resonate with both power users and enterprise decision-makers
Turn Product Moments into Brand Moments
- Transform launches and product releases into breakthrough brand moments that generate cultural conversation and enterprise leads
- Develop go-to-market frameworks that balance technical credibility with mainstream accessibility
Build the Brand × Enterprise Bridge
- Create the strategic foundation for Enterprise Brand Programs that turn customer success into compelling proof points
- Develop brand toolkits and narratives that enable enterprise sales cycles
Quarterback Agency Partners
- Manage relationships with multiple brand and product-focused creative partners, and research agencies
- Push creative work to breakthrough while maintaining strategic alignment
Own Brand Operations
- Develop measurement frameworks that connect brand work to enterprise outcome
- Build scalable processes as the team and ambition grow
You may be a good fit if you:
- 10+ years in brand marketing with substantial experience in product-centric storytelling and brand strategy
- Deep expertise marketing complex technical products (B2B SaaS, AI/ML, deep tech) with consumer-grade craft
- Track record at companies known for world-class brand and product marketing
- Experience managing high-visibility, high-pressure campaigns with 7-8 figure budgets
- You are a strategic storyteller. You can distill complex technical capabilities into simple, emotionally compelling narratives without dumbing them down
Strong candidates may also have:
- Audience fluency: You speak the language of both power users (who care about capabilities) and enterprise buyers (who care about outcomes and trust)
- Technical curiosity: You're energized by understanding how things work and translating technical depth into human impact
- Agency partnership: You know how to be a true creative thought partner - pushing work to breakthrough while giving clear strategic direction
- Speed + judgment: You make fast decisions with incomplete information and know which battles matter
- Cross-functional leadership: You can align product, enterprise, comms, and creative teams around a unified narrative without formal authority
