Email / Lifecycle Marketing
Hey! We're The Rundown, the world's largest AI community. We inform millions of people around the world about everything going on in AI, why it actually matters, and how you can apply it to your work and life.
Since launching in January 2023, our flagship daily newsletter and social media channels engage with millions of people each day, and our AI University gets hands-on and educates thousands of members how to use the tools that are quickly becoming a part of daily work.
Our mission is to help 1 billion people work faster using AI and contribute to a more productive society. If you share our passion, we'd love to chat! ❤️
About the role
As our Email/Lifecycle Marketing lead, you will own the systems that turn readers into members, and members into long-term customers. You’ll write and send bi-weekly newsletters to non-members, build and optimize automated sequences, and own member data + insights to improve engagement and retention.
You’ll also support our Webflow marketing site copy and run seasonal/holiday campaigns with a clear conversion + retention lens.
Key Responsibilities
- Write and send bi-weekly newsletters to non-members premium subscribers to share more about our product (nurture + conversion)
- Build, manage, and optimize automated lifecycle sequences (welcome, onboarding, win-back, upsell, churn prevention)
- Own segmentation and member research: understand cohorts, behaviors, and what drives engagement
- Manage copy updates across our Webflow marketing site (welcome pages, landing pages, pricing pages)
- Plan and execute holiday/seasonal campaigns end-to-end (strategy, copy, timing, segmentation, reporting)
- Partner with Growth + Editorial to ensure lifecycle messaging matches the product and stays high-trust
Our ideal candidate
- Has experience running lifecycle/email marketing for a subscription product, newsletter business, or edtech company
- Strong copywriter with taste - you prioritize copy as value-first without sounding spammy
- Data-driven: comfortable with segmentation, A/B tests, performance reporting, and cohort thinking
- Understands email deliverability fundamentals and list health
- Can operate independently and move fast without losing quality
- Passionate about AI and excited to build the best education + media funnel in the world
- Bonus: Webflow experience (or comfortable editing copy in a Webflow workflow)
What we offer
- Be a key part of a leading global AI media and education company, shaping the future of AI implementation and impacting millions of businesses, entrepreneurs, investors, creators, and tech professionals.
- A fast-paced work environment surrounded by a team excited and passionate about the future of AI.
- Free and early access to AI tools before public launch.
- Free access to The Rundown AI University.
- Substantial growth opportunities in the role and within the company.
- Competitive compensation and a flexible schedule.
Location
- Fully remote.
- Our team members live in Canada, USA, UK, Switzerland, and more.
How to apply
Apply here
