YOUR MISSION:
As Lead Customer Marketing at Parloa, your mission is to turn customer success into a strategic growth lever.
You will own and scale our global customer advocacy and engagement strategy, building a structured reference engine, elevating enterprise customer storytelling, and making customer engagement a measurable driver of expansion pipeline and Net Revenue Retention.
This role requires a commercially minded operator who combines strategic thinking with hands-on execution across Sales, Customer Engagement, Marketing, and Leadership.
IN THIS ROLE YOU WILL:
- Build and scale a structured global customer advocacy and reference program that accelerates enterprise sales cycles and strengthens trust in complex deals.
- Own customer storytelling across all key touchpoints, ensuring enterprise-grade proof is embedded into website, campaigns, PR, sales enablement, and major GTM moments.
- Lead customer engagement at WAVE (Parloa’s flagship customer conference) including agenda co-creation, sourcing and preparing customer speakers, and turning event participation into measurable expansion pipeline.
- Partner closely with Sales and Customer Engagement to activate top-tier customers for references, executive relationship building, speaking engagements, and peer exchange.
- Establish scalable processes, Salesforce tracking, and clear revenue impact measurement for advocacy, engagement, and expansion influence.
WHAT YOU BRING TO THE TABLE:
- 6–10+ years of B2B SaaS marketing experience, with significant ownership of customer marketing, advocacy, or lifecycle programs.
- Proven track record of building reference engines and activating enterprise customers in sales cycles and strategic engagements.
- Experience influencing retention, upsell, or expansion revenue in enterprise environments.
- Strong executive presence with the ability to engage, influence, and build trust with senior customer stakeholders.
- Commercial mindset with the ability to connect customer engagement initiatives to measurable revenue outcomes.
- Comfort operating in a fast-scaling environment where strategy and structure must be built simultaneously.
WHAT'S IN IT FOR YOU?
- Join a diverse team of 40+ nationalities with flat hierarchies and a collaborative company culture, and enjoy an immersive onboarding experience in Berlin to dive into our product and culture.
- Opportunity to build and scale your career at the intersection of customer-facing roles and engineering in a dynamic startup on its journey to become an international leader in SaaS platforms for Conversational AI.
- A beautiful office with flair in the heart of NYC with all the conveniences, such as social area, snacks, and drinks.
- Competitive compensation and equity package.
- Flexible working hours, unlimited PTO, and travel opportunities.
- Access to a training and development budget for continuous professional growth.
- ClassPass membership, Nilo Health, Health insurance, weekly sponsored office lunches.
- Regular team events, game nights, and other social activities.
Your recruiting process at Parloa:
Recruiter video call → Hiring Manager Call → Case study → Bar Raiser
