200 million businesses each month turn to Facebook, Instagram and WhatsApp to connect with billions of consumers around the world. Meta’s Llama models have over 1.2B downloads to date, and Meta AI now has more than 1B monthly actives. Meta has created a new Product Group, Business AI, to make cutting-edge AI accessible to every business, empowering all to find success and own their future in the AI era. Meta is poised to lead this AI shift for people and businesses, with opportunities to automate and simplify how businesses can use messaging and significantly reduce costs while simultaneously improving the customer experience and creating business value.Meta is seeking a Global Product Marketing Lead to join our team. This leader will coordinate cross-functional work with peers to deliver results within a highly collaborative environment. The Global Product Marketing Lead will be responsible for driving market requirements and go-to-market plans for Meta’s Business AI solutions. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.
Global Product Marketing Lead, Business AI Responsibilities:
- Develop and execute global product marketing strategy for a portfolio of Business AI products to drive adoption and revenue growth across markets
- Lead market assessments (quantitative + qualitative) and competitive/customer insights to shape roadmap prioritization and launch sequencing with Product, Engineering, and Design
- Own positioning, narrative, and messaging for Business AI solutions across key audiences, ensuring clarity, consistency, and technical accuracy
- Own end-to-end go-to-market strategy for a portfolio, coordinating launch plans, customer communications, and product documentation inputs
- Drive scaled GTM activations and field readiness via enablement (playbooks, FAQs, training) across sales and partnerships teams
- Lead complex cross-functional execution and operating rhythms across Product, Engineering, Design, Data Science, Sales, Partnerships, Communications, Policy and Legal to deliver high-quality outcomes
- Ensure regional and vertical alignment with modular playbooks that balance global consistency with market-specific flexibility
- Serve as an organizational thought leader and mentor—building effective stakeholder relationships while championing a collaborative environment and responsible AI marketing practices
Minimum Qualifications:
- BA/BS degree
- 12+ years experience in product marketing
- Experience with B2B and GenAI products, with an understanding of industry competitive landscape, trends, and business models
- Analytical skills and experience using data to inform marketing strategies and decisions
- Experience leading complex, multi-functional initiatives with a track record of measurable success
- Communication and collaboration skills to influence stakeholders and build consensus across functions
- Proven leadership skills with experience mentoring and developing talent
- Experience working in a constantly evolving and ambiguous work environment
- Customer-centric experience
Preferred Qualifications:
- MBA or advanced degree in business, technology or similar field
- Experience in launching new products from 0 to 1
- Experience using AI to build software products and building AI and agents in production
- Experience presenting to (and influencing) large groups of stakeholders and executives
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$190,000/year to $258,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
