Every month, more than 200 million businesses use Meta technologies to connect with billions of people. We’re entering a new era where AI can fundamentally transform how businesses market, sell, and support customers—and Business Messaging is where that transformation becomes real. Meta is building Business AI products that make cutting-edge generative AI accessible to every business, enabling new ways to automate conversations, simplify customer support, and drive measurable business outcomes at scale across messaging surfaces like WhatsApp.Meta is seeking an experienced Marketing Manager to lead audience strategy, narrative and collateral development, and go-to-market planning and execution for our Business AI and WhatsApp for Business solutions. We are looking for a B2B marketer with a track record of bringing 0-to-1 products to market, developing audience-led strategies and assets, and creating and orchestrating multi-channel, integrated marketing plans. This is a highly cross-functional role that requires demonstrated experience in collaboration and communication, as well as managing multiple concurrent workstreams and thriving amid ambiguity and rapid change.
Marketing Manager, Business AI Responsibilities:
- Lead go-to-market audience and marketing strategy, planning, and execution for Business AI and WhatsApp for Business products—driving awareness, education, adoption, retention, and winback
- Build an understanding of target audiences and translate insights into audience strategies that underpin go-to-market narratives, marketing collateral, and sales enablement content that drive desired actions
- Coordinate and influence a broad cross-functional team (e.g., Growth Marketing, Business Education, Product Marketing, Web, International Marketing, Sales, Communications, Insights, Data Science) to deliver integrated marketing plans aligned with key stakeholders, including Marketing and Product leadership, and ensure seamless execution
- Partner closely with Product Marketing to stay abreast of product plans and translate new developments or changes into clear actions for marketing plans
- Define marketing key performance indicators and measurement plans
- regularly report on marketing performance and contribution to product goals
- Establish learning agendas, synthesize results and insights, and iterate plans to incorporate learnings and optimizations
- Define and drive marketing rhythm-of-business to ensure smooth processes and timely escalation paths for plan alignment, creative reviews, performance reporting, and more
Minimum Qualifications:
- Bachelor’s degree
- 8+ years of experience in B2B integrated marketing and/or product marketing roles
- Go-to-market experience with 0-to-1 products
- Demonstrated cross-functional leadership and collaboration across a broad range of functions, including Product, Marketing, Communications, Insights, and Data Science, in a matrixed organization
- Demonstrated experience with executive leadership communications and presentations
- Demonstrated executive presence across different settings
- Demonstrated understanding of B2B program measurement and reporting
- Demonstrated AI-native approach to work
- Proven organizational and project management skills
Preferred Qualifications:
- MBA or other relevant advanced degree
- Go-to-market experience with GenAI products
- Demonstrated experience working with international and regional cross-functional teams
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$152,000/year to $213,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
