At Meta, we’re building the future of human connection and the technology that makes it possible. Reality Labs is developing the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.The Wearables Product Marketing organization influences early stage product development and roadmaps, creates go-to-market plans, drives in-market business growth, and provides direction for future investments.It’s an exciting time to join the Wearables Product Marketing Team. Ray-Ban Meta Smart Glasses have had a good response from the public, and we are growing the team as we look to accelerate growth – and plan for an expanded portfolio of products in the future. We are seeking a Product Marketing Manager to support the go-to-market of our future AI Glasses products. This role will be embedded with our go-to-market and product teams and will represent the perspective of the market and the consumer within product development to ensure we are making the best decisions to drive adoption, value for customers, and business growth. As part of the Go-to-Market PMM Team, you’ll be working to unlock the next phase of wearables technology adoption worldwide.
Product Marketing Manager, Wearables Responsibilities:
- Partner with product teams to inform the strategy, roadmap and success metrics for new products
- Input into product positioning, naming, audience definition and sizing for future Device programs
- Support market assessment and sizing through quantitative analysis, qualitative feedback and represent the consumer point of view internally with Product Management and cross-functional teams in the prioritization, design and development of devices and experiences
- Support the definition and development of the go-to-market strategy across the organization that is grounded in user insights and market dynamics
- Support the go-to-market cross-functional teams toward execution and launch of the go-to-market strategy through end-of-life. Be the single point of contact for communicating GTM updates, schedules, and reviews with cross functional leadership
- Develop and maintain comprehensive launch plans that outline objectives, key milestones, deliverables, timelines, and resource needs and ensure timely completion of go-to-market phases
Minimum Qualifications:
- BA/BS degree in marketing, business, product development, or relevant work experience
- 3+ years of experience in product marketing, product management, management consulting, business strategy or a similar field
- Combination of strategic experiences and hands-on tactical execution
- Experience with consumer research and proficiency in using data and insights to inform product and go-to-market strategy
- Experience working in a cross-functional capacity within a fast-paced, changing environment
Preferred Qualifications:
- MBA or equivalent experience
- Experience in product marketing, developing go-to-market strategies and partnering closely with product teams
- Experience in consumer tech hardware and/or software for hardware products
- Experience in CPG, glasses, or optical category
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$99,000/year to $151,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
