About the Team
Marketing at Snorkel is growing rapidly and anchored by high-ownership operators who lead independently, align cross-functionally, and consistently deliver outsized results. We collaborate across Sales, Product, Research, and the executive team to turn complex AI and data value into differentiated positioning, integrated programs, and field-ready enablement that accelerates growth. The culture is high standards, high autonomy, and high collaboration.
About the Role
Reporting to the Sr. Director of Product Marketing, the Principal Product Marketing Manager, Revenue Solutions will serve as strategic leader go-to-market strategy and execution for revenue-driving initiatives for Snorkel. This role provides strategic direction on positioning and storytelling, architects the revenue playbook for high-priority initiatives, and will own launches and campaigns in close partnership with Demand Gen. You will bring customer, market, and competitive insight to influence executive decision-making, guide roadmap decisions, and elevate customer narratives through strategic partnership content.
About You
You are a senior product marketer with 10+ years of experience, including 3+ years on AI-native products, and a track record of architecting launches, enablement, and campaigns that drive measurable revenue growth. You communicate complex technical value with clarity, influence senior stakeholders, and use market insight and data to define the strategic direction of revenue solutions.
Responsibilities
- GTM execution: Drive the end-to-end strategy of launches by defining the playbook for repeatable and scalable execution. You will act as an organizational force multiplier, ensuring comprehensive asset packages and enablement drive tangible business outcomes.
- Revenue architecture & enablement: Map out strategic sales plays and eliminate critical friction in the sales cycle in close collaboration with Enterprise, Sales, and FDE teams. Build and maintain comprehensive sales materials that serve as a "source of truth" to drive repeated sales success.
- Direct demand strategy: Direct demand and campaign efforts in collaboration with demand gen. You will identify new growth streams, drive continuous iteration on strategy, and ensure product messaging is integrated into campaigns to maximize revenue impact.
- Market intelligence & influence: Own comprehensive customer, market and competitive insights to drive high-impact strategic goals and influence the product roadmap at the executive level.
- Customer marketing: Lead the development of high-impact customer narratives, product release communications that establish Snorkel as the industry standard and support strategic partnership initiatives.
Requirements
- Years required: You have 10-12+ years in product marketing, technical marketing, or related fields, including 3+ years focused on AI-native products.
- Messaging & positioning: You bring deep expertise in defining differentiated positioning and compelling product narratives and integrating it into high-impact marketing.
- Technical communication: You’re a seasoned communicator who can translate complex technical concepts for both technical and business audiences into clear, compelling storytelling.
- Execution excellence: You’ve demonstrated the ability to maintain quality and provide strategic oversight across multiple workstreams while operating at speed in a high-growth environment.
- Enablement: You have proven success building enablement programs and sales plays with a direct line to attributable revenue growth in fast-paced B2B settings.
- AI/ML expertise: You have a solid understanding of AI technologies, generative AI, and enthusiasm for AI’s potential.
- Data-driven: You are an analytical product marketer who combines 0-to-1 launch leadership with a disciplined approach to tracking KPIs and performance metrics.
Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Snorkel also includes benefits (including medical, dental, vision and 401(k)).
The salary range for this position based off of tier 1 locations such as San Francisco Bay Area, New York, Seattle and is $185,000-$275,000 All offers include equity compensation in the form of employee stock options.
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