Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo’s fully autonomous ride-hail service and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over ten million rider-only trips, enabled by its experience autonomously driving over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states.
On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.
In this hybrid role, you will report to the Brand Marketing & Operations Lead.
You Will
- Define the IRL Strategy: Architect the long-term vision for how Waymo shows up through major sponsorships, partnerships, and events. Ensure our brand feels culturally relevant and indispensable to the communities we serve.
- Lead Deal Negotiations: Drive end-to-end management of marketing partnerships and sponsorships. You will lead the negotiation and execution of high-visibility deals, ensuring Waymo secures the best terms and rates relative to industry standards.
- Drive Integrated Go-To-Market (GTM): Bring to life our partnerships and events in creative ways that resonate with audiences. Collaborate with internal cross-functional (XFN) teams and external agencies to ensure every activation drives measurable awareness and accelerates rider growth.
- Measure Impact: Establish a data-driven framework for ROI, focusing on increasing awareness, engagement, and advocacy for our service. You will help move the needle on how the world perceives autonomous transportation through clear, quantifiable metrics.
- Strategy & Planning: Translate overarching brand and business goals into actionable roadmaps. You will define the strategic approach for major programs, including high-impact stunt activations, international conferences, and global sponsorships..
- Budget Ownership: Own and manage large, complex budgets, ensuring all programs are delivered on time and within financial targets. You seek efficiencies to maximize ROI across all brand engagement efforts.
You Have
- 15+ years of brand leadership experience, with a focus on strategic partnership identification, high-stakes negotiation, and large-scale activation.
- A proven track record of managing global brand portfolios within complex, matrixed organizations.
- Expertise in agency management, specifically across sports, events, and title sponsorships, with a demonstrated portfolio of activations.
- A data-driven approach to marketing that effectively balances "big idea" creative vision with rigorous, specific ROI metrics.
- Operational flexibility, with the proven ability to pivot seamlessly between high-level strategic development and granular hands-on execution.
- Experience managing or mentoring team members, demonstrating people leadership.
We Prefer
- Experience working in the autonomous vehicle, automotive, or high-growth technology industry.
- Experience collaborating deeply with product and technical teams, ensuring all marketing initiatives are grounded in the reality of the technology and product capabilities.
- Understanding of brand safety and policy issues related to emerging technology, and experience working closely with legal, policy and public affairs teams.
Travel Requirements
- Willingness to travel globally as required to manage on-site execution.
The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.
Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.
Salary Range
$243,000—$308,000 USD
