Meta empowers millions of businesses to connect with customers and drive real business outcomes. The Business Marketing Technology team builds and scales the platforms and data infrastructure that power marketing operations across Meta's business ecosystem, sitting at the intersection of marketing strategy, data platforms, and AI innovation. As business marketing shifts toward an AI-first, agent-led operating model, we are seeking a Marketing Technology Manager to help design and develop the foundational infrastructure that will power this next era. This role is central to the shift from manual marketing workflows to agentic marketing at scale, ensuring that the data layer, evaluation frameworks, and platform architecture are ready to support autonomous AI agents that can plan, execute, and optimize marketing campaigns. The ideal candidate brings expertise in marketing technology platforms, AI model evaluation, and data strategy, and is energized by the opportunity to lay the groundwork for a future where marketers and AI agents work side by side to drive business impact.
Marketing Technology Manager Responsibilities:
- Design and implement AI evaluation frameworks, including model performance benchmarking, prompt evaluation, and quality assurance processes to ensure AI agents and LLM-driven outputs meet production-quality standards
- Drive the integration of LLMs and AI agents into marketing technology workflows, partnering with engineering and data science teams to move agentic capabilities from prototype to production-ready infrastructure
- Partner with engineering teams to design and build data foundations required to power agentic marketing capabilities, including high-quality data pipelines, knowledge bases, and golden datasets that AI agents depend on for reliable execution
- Ensure platform reliability, stability, and performance, creating a stable foundation on which agentic systems can operate at scale
- Support change management efforts to support the organization's transformation to agentic marketing, engaging stakeholders across teams to build understanding, drive adoption, and ensure smooth transitions as AI agents take on greater operational responsibility
- Partner cross-functionally with Marketing, Engineering, Data Science, Product, and Sales teams to scale platforms, integrate cross-org data sources, and build the shared infrastructure needed to enable a self-service, agent-led marketing future
Minimum Qualifications:
- Analytical and data-driven decision-making experience, translating complex data and AI challenges into actionable strategies
- Communication experience and demonstrated experience presenting technical concepts to both technical and non-technical audiences
Preferred Qualifications:
- Experience with Salesforce Data Cloud and/or Salesforce Marketing Cloud
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$124,000/year to $178,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
